Feb 27, 2012E.L. Robinson Engineering announces new company brand

We are excited to announce the company’s new brand logo and brand statement. ELR worked closely with Mind Merge Design, a professional Strategic Marketing and Design firm, based out of Morgantown, West Virginia to effectively position our firm in the marketplace.

The logo design is composed of a symbol and accompanying typography. The symbol is based on the initials of our founder Edward L. Robinson (ELR). The combination of these letters creates a form that showcases the “above ground” and “below ground” aspects of civil engineering. The upper portion of the symbol merges the letters “E” and “R” to create a structure that resembles a bridge arch highlighting structural and transportation services. The lower portion of the symbol utilizes the letter “L” to represent a pipe, highlighting E.L. Robinson Engineering’s infrastructure services.

Our new brand statement “Established Experience. Proven Performance” has been carefully chosen to accurately reflect the components that make E.L. Robinson Engineering a true leader in the civil engineering field – our people, and our proven track record. E.L. Robinson Engineering has acquired a staff of over 100 full-time, experienced professional engineers, surveyors, geologists, and landscape architects who have attained the knowledge and experience to successfully produce innovative and timely solutions. We pair this experience with a solid reputation for designing creative civil engineering work, continually exceeding performance standards set in the civil engineering industry.